Confirmation Page — Spec

Post-application confirmation page design, retargeting setup, and video script.

April 2026

Confirmation Video Script

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60–90 second video. Harry to camera.

“Hey — I just saw your application come through. I’m going to review it personally over the next 48 hours.

Here’s what you’ve applied for. Two days. In person. Thirty people maximum. You bring your laptop, we sit beside you, and we build your SEO strategy together — live, on your actual website.

You’ll leave with pages live on Google and in AI Search. A full keyword and content plan. Hawk OS — a version of the same AI system our agency runs on. And six months of support after — weekly calls, same-day responses, real humans checking your work.

If it’s not worth it? Full refund. Plus five hundred toward your flights. That’s the Tailfeather Guarantee.

I’ll be in touch within 48 hours. In the meantime, if you haven’t already, check out the free Hawk Academy course — three thousand four hundred people and counting.”

Production Notes

Black t-shirt, dark background. No music. Burned-in captions. Warm, personal energy — not selling, reassuring.

Page Layout Spec

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Wireframe description — top to bottom.

  1. Full-width auto-play muted video — confirmation video (above)
  2. Personalised text: “Thanks [First Name] — your application for the [City] workshop is in.”
  3. “What Happens Next” — 3 steps: (1) We review your application (48hrs), (2) You’ll get a confirmation email, (3) Show up and build
  4. Credential badges: 7x Best Large SEO Agency, 45 Awards, 500+ Clients, 3,400+ Hawk Academy Members
  5. Results metrics: +874% Organic Sessions (Shiels), +312% Organic Leads, +200 leads/month (tradie case study)
  6. Micro Q&A videos (5 × 15–30s): Timeline, rejection, guarantee, industry fit, technical ability
  7. Testimonials (3 tiers): “The Best” (numbers), “The Average” (realistic), “The Real Talk” (honest)
  8. “While You Wait” — link to free Hawk Academy course (ONLY outbound link)
  9. Minimal footer: StudioHawk logo, privacy, unsubscribe, ABN. No navigation.
  10. Design: No forms, no upsells, no cross-sells, no chatbot. Mobile-first. Calm, confident, reassuring.

Retargeting Setup

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Primary Pixel Event

ApplicationSubmitted (Meta Pixel + GA4)

Parameters: workshop_city, date, source, value ($2500), currency (AUD)

Secondary Event

ConfirmationPageView — for drop-off detection

Audience Rules
  • “Workshop Applicants” custom audience (30-day window)
  • Exclude from all DR ads immediately
  • No-email-open segment → extra retargeting weight
Retargeting Content

RT-01 through RT-13, delivered over 72 hours per the sequence on the Strategy page.

Frequency cap: 5 impressions/day

Events must fire server-side (after confirmation), not client-side button click.

Meta Pixel Code
fbq('track', 'Lead', {
  content_name: 'Workshop Application',
  content_category: 'workshop_city',
  value: 2500,
  currency: 'AUD'
});
GA4 dataLayer
dataLayer.push({
  event: 'application_submitted',
  workshop_city: 'melbourne',
  workshop_date: '2026-05-15',
  value: 2500,
  currency: 'AUD'
});

Trust Assets

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Badge List

7x Best Large SEO Agency, 45 Awards, 500+ Clients, Forbes 30 Under 30 (fine here — it’s a trust badge on a page, not credibility stacking in a script)

Google Reviews

4.9/5 from 274 reviews

Client Logo Strip

Grayscale — Officeworks, QuickBooks, Bondi Sands, etc.

Testimonial Strategy

Use StudioHawk client testimonials pre-first-cohort, swap to workshop testimonials post-first-cohort.