Hawk Academy — Merged Script Review

31 Scripts + VSL + 19 Emails | Three-Layer Analysis: Original → Cannibalisation → SOP Framework

April 2026

31
Scripts
2
Critical
3
High
4
Medium
22
Clean

Executive Summary

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31 scripts reviewed. 2 Critical. 3 High. 4 Medium. 22 Clean.

1. Cannibalisation is the biggest risk. Two scripts (DR-02, DR-12) directly cannibalise StudioHawk. Three more (VFT-02, DR-04, DR-15) need surgical fixes. The rest are clean. Fix the Critical scripts before ANY paid distribution.

2. Creative diversity is too low. Post-Andromeda (July 2025), Meta punishes low creative diversity. 60% of DR scripts attack the same angle. Need 10+ new scripts covering missing buying reasons (Dog Food Exercise on Strategy page).

3. The VSL structure is solid but the voice is robotic. Needs to sound like Harry, not a press release. Section-by-section rewrites provided on the VSL page.

Priority Actions

  1. Fix the 2 Critical scripts (DR-02, DR-12) before ANY paid distribution.
  2. Fix the 3 High scripts (VFT-02, DR-04, DR-15) before scaling.
  3. Restructure VSL voice per section-by-section notes.
  4. Script 10-12 new Reels covering missing Dog Food angles.
  5. Tag all scripts with Hammer Them pillars and sequence accordingly.
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Scripts (31)

2 Critical, 3 High. Full 4-layer analysis per script. VFT/DR/RT filters.
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VSL Review

Full word-for-word script + 9-section voice and structure review.
✉

Emails (19)

8 sequences, 19 emails. Cannibalisation + voice review. Reworded versions.
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Strategy + Dog Food

5-stage funnel mapping. 16 buying reasons. 6 gap scripts.
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Hawk OS NEW

Proprietary AI workflows built across 500+ clients. The differentiator.

Framework Reference — SOPs

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SOP 35 — Messaging Mastery

CPO Framework

Circumstances → Problems → Outcomes. Three outcome levels: Grand (business generates leads on autopilot), Milestone (pages ranking, organic leads flowing), Tiny (3 pages live by lunch).

SOP 31 — Ad Diversification

Dog Food Exercise

List every unique reason someone buys. Each ad must be built around ONE reason. 15-20 unique ads/month minimum post-Andromeda. Same message in different words = one creative to the algorithm.

SOP 2 — Hammer Them

4 Pillars

Questions (foundational), 2nd Layer (follow-ups), Objections (price/time/skepticism), Expectations (what to expect). Serve 15-20 pieces in 72hrs before a sales interaction.

SOP 14 — Venus Fly Trap

Stage 1 = NO CTA

Pure value. No pitch. No workshop mention. Build authority and warm audiences. Conversion ads only to warm audiences who’ve consumed VFT content.

SOP 26 — DR Ad Creation

Hook → Reasons → CTA

Universal flow: Hook (3-5s) → Reasons/Body (emotional + logical) → CTA. Target the 3-4% in-market buyers first. Dynamic Creative with multiple variations.

SOP 3 — VSL Framework

9 Steps

Hook → Credibility → Opportunity → Offer → Objections → Qualify → CTA → Testimonials → Reiterate. Affluent audience = under 5 min. State price early.